This is certainly an important step toward customized marketing and long-term maintenance. What’s remarkable about QQ Marketing is that whether or not the users initiate voice counselling on Wechat Official Platform, companies can always track user behavior, set up user behavior database, thus classify and label their customers by “value” according to their levels of activeness, frequency of interactions and clicking rates of different contents. It comes with various built-in management functions based on Wechat Official Platform, including online call center, CRM, user tracking, user information storage, mobile site developing, etc. QQ Marketing mainly targets companies dealing with online customer service or product marketing. This new version of “QQ Marketing” came with an enhanced backstage management system, allowing enterprise clients to sync QQ with WeChat in customer management, as well as to use new functions such as image display, client communication, interactive marketing, online sales, tracking analysis, etc.

Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.Īs it turns out, WeChat launched the new “QQ Marketing for WeChat” on April 16, 2014.

Qq new version